Understanding the customer journey is essential to driving occupancy. In this session, we’ll explore how to map the key stages of your customer’s decision-making process and align them with targeted digital marketing strategies. From initial awareness to move-in day, we’ll cover how to use content marketing, social media, email campaigns, and paid ads to engage potential residents and their families at every touchpoint. You’ll leave with a clear, actionable plan to effectively guide prospects through their journey and boost your community’s sales efforts.