Retirement
Programming Stream
Quality of Care and Quality of Life, The Future of Seniors Care
Wednesday, April 9, 2025
2:00 PM - 2:45 PM
Pinsent, TCC, South Building
Name
The Silver Tsunami: Designing and Marketing for the Boomer Revolution in Senior Living
Description

In this cutting-edge workshop, Lisa M. Cini, a leading expert in senior living design, will explore the unprecedented impact of the baby boomer generation on the senior living industry. Drawing from her extensive research and books, including "Boom: The Baby Boomers Guide to Preserving Your Freedom and Thriving as you Age in Place," Lisa will provide crucial insights into designing and marketing senior living spaces for this influential demographic. Participants will gain a comprehensive understanding of the unique challenges and opportunities presented by the largest generation to ever enter senior living in both Canada and the United States.