As an industry, we're often making decisions based upon limited data, dated research or previous successes and failures. Stop guessing what today's prospects and residents want from your product. Based on the thousands of mystery shops conducted by Greenhouse, engagement surveys from several operators in varying markets, and videotaped candid prospect and resident interviews, you'll gain an understanding of what people love, hate and desire from retirement living. This session is sure to lead to lively discussion and some innovative thinking for its participants.