Pamela Starr’s lifelong focus on aging and advocacy began with her deep connection with her grandparents and resulted in a strong sense of respect and inspiration from their legacies, and led her into a career in social work. Over the ensuing three decades, Pamela has built a distinguished career with leading Canadian senior living provider Revera, holding various key positions, including Sales Manager, Hospital and Community Relations Manager, Regional Director of Sales and Marketing, and National Sales Manager. She brings her unique combination of market insight and business acumen to the clients of Greenhouse. Pamela’s commitment to community service is evident through her advisory roles held at Mackenzie Health Hospital and currently at Southlake Regional Care Centre.