Canada’s senior population is rapidly diversifying, yet much of our senior living model remains standardized. This session examines what must change. Drawing on fifteen years of operational experience at Prima Living, Najib Raie will present scalable, proven approaches to culturally competent care, inclusive community design, and operational models that respond to the linguistic, cultural, and healthcare realities of immigrant seniors. The discussion will connect demographic trends to practical execution—offering clear strategies for operators, investors, and policymakers committed to building senior living communities that truly reflect and serve Canada’s evolving population.