Social media has changed how the world communicates, but can this impact your business in senior living? What are the social media platforms where we can gain the attention to change the perception of aging? What content do we share on those platforms? What are tips & tricks that you can use at a corporate level, personal level, and community level to gain traction and reach an audience that wants to work in your community? These questions will be unfolded and dissected in our session. Authentically communicating with your audience and providing meaningful value to them through each social media platform is the best way to educate people on why senior living is a dynamic industry to work in. Take away important content creation considerations and strategies to successfully build or enhance your social media presence.