Heather Maxwell is a nationally recognized thought leader in leadership, culture, and executive talent strategy. As a Gallup Global Strengths Coach, certified MBTI Practitioner, and Master Human Capital Strategist, she is known for helping leaders and organizations unlock potential by aligning people, purpose, and performance.


For nearly two decades, Heather has partnered with mission-driven organizations, particularly across seniors’ living, healthcare, and purpose-led sectors, to strengthen leadership, elevate culture, and build workplaces where people genuinely thrive. Her philosophy is simple yet powerful: great leadership begins with self-awareness, grows through purpose, and thrives when people are empowered to lead from their strengths.


Heather is the Founder and CEO of Maxwell Management Group Ltd., a nationally respected executive search and education firm that has partnered with more than 500 organizations and impacted over 10,000 leaders across Canada. Under her leadership, Maxwell has become a trusted advisor for Boards and Executive Teams navigating succession, growth, and complex leadership transitions—connecting organizations with exceptional leaders who are aligned not only in capability, but in values and vision.


She also leads Maxwell Mentoring & Mastery, delivering executive coaching, professional development, and leadership education designed to help leaders grow with clarity, confidence, and authenticity.


What began as a one-woman consultancy in 2007 has evolved into a mission-driven organization dedicated to strengthening leadership, culture, and purpose-aligned talent strategies—grounded in the belief that when people, values, and vision align, organizations flourish. Heather’s work continues to shape how mission-driven organizations approach leadership, talent, and what it truly means to be an employer of choice.